Ad Campaigns
Briefs are briefly soaked in a tasty process of conceptualisation to come to the big idea.
The Ad Campaigns below range from food products to clothing brands and airlines. I use Human Centered Design Thinking to reach solutions for my briefs.
Loxion Kulca
Legend of the flying sneakers
In this project, the aim is to revive a dying Kasi brand.
Loxion Kulca which was famously known for its Kasi Culture roots and values is being brought back in a new light but now rebuilding a Kulca known to mankind: TO BE LEGENDARY.
Just like the victory stories and legendary myths told about the sneakers on the powerlines the aim of this campaign is to bring back the culture of success and winning to people through style and fashion.
Temptations
Launching The Plus-Size Lingerie Collection
The aim of this campaign is not only to launch a lingerie collection for plus size women, but to also give an awareness about breast cancer and the effects of wearing a bad bra vs the benefits of wearing a comfortable fitting bra.
This is to also give plus size women the confidence they’ve been denied in the lingerie department.
South African Airways
Celebrating 85 Years of Great Heights
The airline has been around for 84 years and it's growing stronger and more innovative, we are like a youthful grand parent.
We want to celebrate the years we’ve been with our people and welcome a new generation of travelers.
The purpose of this brief is to celebrate.